Do these questions keep you up at night?
Are we really capturing all the relevant costs in our outsourcing decisions?
How can I identify those choices that save a dime in cost and sacrifice a dollar in revenue?
How many of my advertising dollars are wasted?
How do I know which half?
Five percent of my customers account for a high percentage of my profits.
Who are these customers and how do I create more of them?
Why have we created organizational policies that send the most profitable customers to the competition and attract the least profitable customers?