Business Analytics Forum

Haslam College of Business

Do these questions keep you up at night?

Are we really capturing all the relevant costs in our outsourcing decisions?

How can I identify those choices that save a dime in cost and sacrifice a dollar in revenue?

How many of my advertising dollars are wasted?

How do I know which half?

Five percent of my customers account for a high percentage of my profits.

Who are these customers and how do I create more of them?

Why have we created organizational policies that send the most profitable customers to the competition and attract the least profitable customers?

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