Business Analytics Forum

Haslam College of Business

Spring 2015

Monday, April 20th

The morning seminar is open for the public to register.  All other Forum events are for members only.
Carolyn P Brown Memorial University Center
1502 West Cumberland Ave.
Knoxville, TN 37996-4800
Map of surrounding area and directions.

7:30am - 8:30am

Check-in and breakfast

8:30am - 9:00am
Shiloh Room

Opening remarks

Chuck Noon – Department Head, Department of Business Analytics and Statistics
Bruce Behn – Associate Dean, Graduate & Executive Education
Steve Mangum – Dean, Haslam College of Business

9:00am - 12:00pm
Shiloh Room

Bringing it All Together for a Relevant Customer Experience: Event Analytics

More Info
Paul Forester – VP of ecommerce & Digital Media at Teradata
James Semenak – Principal Consultant at Teradata
David Hastings – Head of Product Analytics at Netflix

12:00pm - 1:00pm


Forum Members Only

The following events are only for forum members.

1:00pm - 2:00pm
Shiloh Room

Measuring the Digital World

Gary Angel – EY – Partner, Digital Analytics Center of Excellence

2:00pm - 2:15pm

Break and move to breakout sessions

2:15pm - 5:00pm

Small Group Presentations and Roundtable Discussions

Track 1

2:15 – 3:00 – Room 221
Connecting the Power of Social Networks with Node XL

Marc Smith – Executive Director
Social Media Foundation

3:05 – 3:40 – Room 225
Social Media and Transactional Data for Predictive Analytics

Michel Ballings – Assistant Professor
Haslam College of Business

3:45 – 4:20 – Room 221
How can CPGs bridge the divide for online versus offline data?

Ellen Vargas – Customer Insights & Category Management
Bush Brothers

4:25 – 5:00 – Room 221
Brand Buzz in the Echoverse

Kelly Hewett – Assistant Professor
Haslam College of Business

Track 2

2:15 – 3:00 – Room 226
Cloud Data Warehousing Implication

Josh Eldridge – Director, Business Intelligence
Scripps Network Interactive

3:05 – 3:40 – Room 226
Digital Analytics for Your Corporate Intranet

Thomas Berg – Director, Technology Development
CNS, Consolidated Nuclear Security

3:45 – 4:20 – Room 226
How can our department be better stewards of industry needs

Chuck Noon, Robert Mee and Charlie Cwiek
Business Analytics and Statistics Faculty

4:25 – 5:00 – Room 226
How can our department be better stewards of industry needs

Chuck Noon, Robert Mee and Charlie Cwiek
Business Analytics and Statistics Faculty

6:00pm - 9:00pm

Evening Reception

Scruffy City Hall – Market Square – 2nd floor and rooftop
Free parking is available in the Market Square Garage. – see map

Tuesday, April 21st

8:00am - 9:00am


9:00am - 10:00am
Shiloh Room

A Framework for Turning Data into Value: Case Studies in ROPO (Research Online Purchase Offline) and LTV (Lifetime Value)

David Booth – Senior Partner, Cardinal Path

10:00am - 10:15pm
Shiloh Room

Building your digital analytics team: How DAA is leading the way!

Mike Levin – Executive Director, Digital Analytics Association

10:15am - 10:30am


10:30am - 11:00am
Shiloh Room

The Joint Institute for Computational Sciences: Opportunities for Collaboration in Business Analytics

Tony Mezzacappaa – Director, Joint Institute for Computational Sciences and Newton W. and Wilma C. Thomas Endowed Chair

11:00am - 11:30am
Shiloh Room

Closing Remarks

Next forum topic and recap feedback on how can our department better serve industry needs(courses, students, research, etc…)
Julie Ferrara – Lecturer and Director, Business Analytics Forum

11:30am - 12:30am


To-go containers will be available

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