Business Analytics Forum

Haslam College of Business

Fall 2013

Corporate Governance of Data
East Tennessee as a Business Analytics Corridor

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7:30am - 8:30am


8:30am - 9:00am


Alex Miller

Welcome and discussion on some of the Business Analytics activities taking place in Knoxville.

9:00am - 9:30am

Thanks for putting all your corporate data in one place……LulzSec

Joe Gipson – Sr. Operations Manager – Cisco Systems Inc – speaker bio

Everyday we hear of another successful cyber attack. What can we do in East Tennessee to protect ourselves?

9:30am - 10:00am


10:00am - 11:00am

The Value Proposition of Marketing Data Governance - A Roadmap to Competitive Advantage and Customer Insight

Peg Kuman – Vice Chairman – Relevate
Marketing is driving the explosive growth of data and information across channels and segments. But Marketing is often left out of the Data Governance Process until it’s too late.
Take a whirlwind tour of who’s doing it right, ‘learning’s’ from folks who have been breached, and major data use misfires.

  • Discover the secret: Brands that succeed in making marketing data work also make data governance ubiquitous throughout their enterprise
  • Learn the key elements to building a data governance roadmap
  • Best practices and who consumers think are the top 10!

11:00am - 12:00pm

Creating a Data Governance Strategy for Scripps Network Interactive

Fred Krimmelbein – Information Architect, Enterprise Architecture

I will be presenting the starters material and information on how to kick off data governance. This is a collection of presentation and discussion materials that will help business just starting off with data governance to get things going and provide some templates to start your own governance program.

12:00pm - 1:00pm


1:00pm - 2:00pm

A Brief History of High Performance Computing and Data Analysis from the Trenches

Blair Christian – PYA Analytics

This isn’t your mentor’s data analysis. The questions are less clear and larger in number. The data can be overwhelming in volume and quality. It’s not always easy to automate tasks. The statistical methodology you learned might seem inadequate. The newest technology and bigger data should empower you, but frequently this is not the case in practice. There is a paradigm shift occurring in data analysis from data collection to storage to analysis methodology.

This presentation covers the recent history of the use of high performance computing for data analysis. It discusses the basic hardware, software and statistical definitions in addition to experiences gleaned from a decade using R and SAS.

2:00pm - 2:30pm


2:30pm - 3:30pm

If Data is the New “Asset”, is Your Data Inventory or Cash?

Allen Pannell, Jr – UT Center for Executive Education

Business Analytics and Big Data are fast becoming the next wave in management improvement strategies similar to Six Sigma, Lean and TQM. There are examples everywhere of poor implementation of these methodologies; if Business Analytics (BA) is poorly implemented, the profits from Big Data will be primarily in the hands of consultants, hardware and software providers, instead of in the hands of the companies implementing BA!


8:30am - 9:30am


9:30am - 10:30am

Does Your Business Address Matter? The Biggest Asset Concern: Human Captial

Daniel Cosey – Career Builders – Senior Director of Intelligence

CareerBuilder is the industry leading online job board with a mission to organize all the world’s human capital data and make it meaningful for society. Hear about why your business address matters when determining a site location by reviewing site location obstacles, BIG Data Labor trends, challenges recruiting BIG Data roles, and ways to bridge the skills gap. You may identify new ways to make data driven decisions to optimize your ROI during site planning processes.

10:30am - 11:00am


11:00am - 11:30am

Jason Dennenberg – Launch TN- Director of Entrepreneurship
Ivan Dregeov – HutGrip – CEO – speaker bio
Jian Huang – Survature – speaker bio

Launch Tennessee (LaunchTN) is a public-private partnership focused on supporting the development of high-growth companies in the State of Tennessee with the ultimate goal of fostering job creation and economic growth. Here more about LaunchTN and from two of the companies that are part of a state startup accelarator.

11:30am - 12:00pm

Future Forum Planning

Julie Ferrara – Forum Director

We constantly get asked to help prove the value of digital media initiatives. The next forum will discuss how to use Digital Analytics as a growth strategy. Let us know what you would specifically like to discuss.

12:00pm - 1:00pm


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